Roofing · Canada

The virtual sales agent for roofing contractors in Canada

Max answers every roofing lead on WhatsApp in seconds, qualifies insurance and storm-damage jobs, and books inspections — 24 hours a day, even when your phone is buried after a hailstorm.

  • Replies to new leads in under 30 seconds
  • Knows insurance claims from cash jobs
  • Books inspections straight into your week

Roofing leads don't wait. Neither should your replies.

Most homeowners message two or three contractors and hire whoever answers first, fastest, and clearest. When you're on a roof or running crews, that's almost never you. Here's where roofing companies quietly bleed jobs:

Leads go cold before you climb down

You can't check your phone with a nail gun in your hand. By the time you call back, the homeowner already booked the contractor who replied in two minutes.

Storm season buries your phone

One hailstorm and you get sixty messages in a day. You can't answer all of them, run crews, and sleep — so good leads get lost in the pile.

Insurance jobs need different questions

A claim job and a cash job are completely different conversations. Generic auto-replies miss the carrier, the date of loss, and the deductible details that decide whether the job is worth your time.

After-hours leaks disappear by morning

A roof leak at 9 p.m. is an emergency to the homeowner. If all they get is voicemail, they keep scrolling — and call the next company.

How Max works for a roofing company

No new app for your customers and no complex chatbot flows to build. Max runs on the WhatsApp number you already use and is live the same day.

  1. 1

    Connect your WhatsApp

    Scan one QR code and Max starts answering on your existing business number. Your customers keep texting the same place they always have.

  2. 2

    Teach it your business

    In about ten minutes, in plain language, you tell Max your service area, price range, whether you handle insurance work, and your warranty. No scripts, no decision trees.

  3. 3

    Max qualifies every lead

    It greets new contacts instantly and asks the right roofing questions: damage type, roof age, insurance vs. cash, and how urgent the repair is.

  4. 4

    You get booked inspections

    Qualified jobs land with full context, ready for you to schedule. You show up to inspect and close — not to chase people who already moved on.

Built for how roofing actually sells

Instant, 24/7 replies

Every new lead gets a real answer in seconds — nights, weekends, and the middle of a storm surge. The first responder usually wins the job.

Insurance-aware qualifying

Max knows to ask about the carrier, date of loss, and whether an adjuster has been out, so claim jobs arrive with the details that matter.

Handles storm volume

Whether it's one message or two hundred after a hailstorm, every homeowner gets answered at the same speed. No one slips through.

Books inspections

Once a lead is qualified, Max moves them toward a scheduled inspection and hands you a job that's ready to close.

You take over anytime

Reply from your own phone and Max instantly steps back for that conversation. It never talks over you with a customer.

English and French

Max handles leads in English and French, so you cover homeowners across Canada — including Quebec — without switching tools.

Simple pricing for roofing contractors

Prices in Canadian dollars, billed monthly. Every plan starts with a 14-day free trial — no credit card required.

Starter

Answer every inbound lead, 24/7.

CAD $349/mo
  • 1 WhatsApp number
  • Max answers inbound leads 24/7
  • Insurance vs. cash qualifying
  • Conversation + lead dashboard
  • Built-in spam & safety controls
  • Email support
Start free trial
Most popular

Growth

Plus an outbound SDR that goes after storm-affected neighbourhoods.

CAD $699/mo
  • Everything in Starter
  • Autonomous outbound SDR (up to 80/day)
  • Finds and reaches new leads for you
  • Email outbound included
  • Priority 1-hour support
  • Weekly tuning to your brand voice
Start free trial

Enterprise

Multiple numbers, multiple crews or locations, dedicated infrastructure.

CAD $1,799/mo
  • Everything in Growth
  • 3–10 WhatsApp numbers
  • Multi-location / sub-account management
  • Dedicated infrastructure (99.95% SLA)
  • Optional white-label
  • Dedicated success manager
Start free trial

Max vs. the alternatives

MaxHiring a receptionist / SDRDoing nothing
Response timeUnder 30 sec, 24/7Business hours onlyHours — or never
Monthly costFrom CAD $349CAD $3,500+ plus benefitsLost jobs
Nights & weekendsAlways onOvertime or noneMissed
Storm-surge volumeHundreds at onceOverwhelmed fastPhone chaos
Insurance-aware questionsBuilt inNeeds trainingInconsistent
Time to go liveSame dayWeeks to hire & train

Roofing contractor FAQ

What is Max?+

Max is an virtual sales agent that works on WhatsApp. For roofing contractors it answers new leads instantly, asks the right qualifying questions, and books inspections — 24 hours a day, on the business number you already use.

How does Max help a roofing company specifically?+

Roofing leads are won by whoever responds first and clearly. Max replies in seconds, separates insurance claims from cash jobs, gauges urgency and roof age, and moves serious homeowners toward a scheduled inspection — so you spend time closing instead of chasing callbacks.

Does Max handle insurance claim jobs?+

Yes. You tell Max during setup that you do insurance work, and it asks claim-specific questions — carrier, date of loss, whether an adjuster has visited — so claim leads arrive with the context you need to decide if the job is worth pursuing.

Will it sound like a robot to my customers?+

No. Max speaks in your business's tone and answers in plain, natural language. You teach it how your company talks during a short setup, and you can jump into any conversation from your own phone at any time.

What does it cost for a roofing contractor in Canada?+

Plans start at CAD $349/month for inbound lead handling (Starter), CAD $699/month to add an autonomous outbound SDR (Growth), and CAD $1,799/month for multiple numbers and locations (Enterprise). Every plan begins with a 14-day free trial and no credit card.

Do I need a new phone number?+

No. Max connects to your existing WhatsApp business number, so customers keep messaging the same place. Setup is one QR-code scan.

What happens when I want to talk to the customer myself?+

The moment you reply from your own phone, Max steps back for that conversation and lets you handle it. It never talks over you with a live customer.

Does it work in French for Quebec?+

Yes. Max handles conversations in both English and French, so you can serve homeowners across Canada — including Quebec — from one place.

Is using Max safe and within WhatsApp's rules?+

Yes. Max is built with safety controls that respect messaging limits and anti-spam rules, so your number stays healthy. It focuses on replying to people who contacted you and on outreach you've approved.

How long until it's running?+

Same day. Connect your WhatsApp, spend about ten minutes teaching it your business, and Max starts answering leads right away.

Stop losing roofing jobs to whoever answered first

Try Max free for 14 days. Connect your WhatsApp, teach it your business in ten minutes, and let it book inspections while you're up on the roof.

Get started

14-day free trial · No credit card